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Signup International, an Accra-based adverting, sales and promotions and media experts, is launching for the first time in Ghana a media alert system for users in the art industry.
The system is designed to solve media branding problems faced by the people in the art industry- from musicians through to fashion designers to spoken word artistes, filmmakers, actresses and actors.
Speaking about the new media alert system, Esther Bagohn, a member of the PR team for Signup International, mentioned that ?we have realized how difficult it is for the people in the art industry to get media alerts whenever there is a publication about them or when they want a media alert for their products; hence Signup international has come up with the solution for all that problems.?
She maintained, ?The system is designed such that all subscribers get an alert on their phones, emails and websites as soon as there is talk about them on either radio, TV, print and online by any medium at all within the country.
Example, if a musician/movie maker releases a new single or film, our media alert system will notify him/her the number of hits/sales increase, target reactions, and response measurements per day, week, month and year hence your news archives are now secured.?
Esther gave the inspiration for this system: ?We realize that many art industry stake holders hardly can put their hands on their past publication from online, radio, TV through to print media (especially the print media) hence with this service all they have to do is to just subscribe with Signup International and all their media alert problems will be solved.?
Esther added, ?Make your search for all your archives a thing in the past. Stop wondering how to measure a target reaction to your products (music, films, clothes, events, etc).
Also people should make problems in monitoring their media hits about them a thing in the past, for a comfortable solution has arrived to take care of all your media needs.?
This is a step in the right direction towards the structuring of the art industry; hence interested art players can visit Signup International on the 10th Lane East Kanda Estate around Club 10.
Signup International is currently the PR and Ads agency for GUBA Awards based in the UK and the eighteenth WASME international conference coming up.
Source: http://www.news1ghana.com/?p=22081
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