The other day a friend told me about a place in Africa that tourists from all over the world spend thousands of dollars to travel to?
Known as the flower route, once a year a dry, sandy desert area transforms into a blanket of beautiful, showy flowers stretching for hundreds of miles.
Produced from seeds that lie dormant in the hot sand for one year, two years?or however long it takes until intense rain comes, the land explodes with color two to three weeks after the rains.
The soil does not remain moist for long, so in order to survive, in that short time the flowers must produce leaves and seeds for pollination. Those with the most brilliant flowers have the best chance for attracting an insect for fertilization and reproduction.
It made me think?this is competitive advertising at its most intense. Fighting for attention to survive.
Just like these plants who fight for attention, your business must also compete for attention?
Advertising to attract what it needs to survive: customers.
And while these flowers are competing against the thousands of flowers blooming around it, your message is competing against the thousands of advertising messages your customer sees?as many as 5000 messages per day.
This means if you want to not only survive, but thrive?you must have good copywriting.
Because despite the fact that GKIC is all about teaching you how to build marketing systems that attract customers and make you more money?
Without good copywriting to maximize the effectiveness of these proven systems, you might think the systems don?t work for you.
While I?m not a copywriter myself, I understand how critical good copywriting is when executing my marketing plans.
In fact, the difference between mediocre copywriting and strong direct response copywriting can mean the difference between increasing your bottom line by millions in a single campaign and having to close up shop.
As a small business owner, you may choose to write this copy yourself. And you might even be good at it.
Or you might find you would be better off hiring a copywriter from the start.
Either way though, at some point, you?ll find that in order to fuel the growth of your business, you?ll need to hire a copywriter to speed your growth and break through every income target you set for yourself.
Because, even if you are great at copywriting?there comes a point where you will hold up your business and stunt its growth if you continue to do all the writing.
That said, hiring a good copywriter can be difficult, especially if you?ve never done it before.
Which is why we asked our head copywriter, Jack Turk, to create a special free report for you on ?The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!?
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In this free report, Jack reveals information that many copywriters don?t want you to know (at least not the mediocre ones.)
He gives you the seven questions your copywriter MUST be able to answer?
And I?m NOT talking about questions like ?Do you have samples?? or ?Can you show me testimonials??
No, the type of questions Jack reveals are the types of questions the average copywriter ISN?T expecting and they are the EXACT QUESTIONS I asked the copywriters I?ve hired who have helped me produce campaigns that have generated millions of dollars in revenue.
Plus, he tells you the answers you?ll want to hear, so you?ll know precisely what to look for?
Does this sound like something that will make hiring a copywriter much easier?
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Jack gives you answers such as the thing to look for that is like receiving the ?Good Housekeeping Seal of Approval? for your potential copywriter?
Key words that if you hear a copywriter say are a surefire clue to RUN like the wind away from them?
And the vital question you need to ask to find out if what they write is tested and proven to work?
All the critical questions you need to make sure you find the copywriter who knows how to get attention, make you stand out among your competition and get results.
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Every business needs good copywriting.
Don?t deprive your business of the real benefits of using quality copywriters who know how to generate leads, make sales and increase your profits.
Grab this insider look at how you can make sure you hire the best of the best so that you can consistently outsell your competition.
Dedicated to Multiplying Your Income,
Darcy Juarez
Director of Marketing
GKIC
P.S. While I?m not a copywriter, as a marketer these are the questions I ask before I hire anyone?and you should too. And if you are a copywriter?you?ll want to make sure you know how to answer these questions if you want to win top paying projects and work for the best clients. Learn more here.
Author Info: ?Darcy Juarez has created marketing systems in the direct response and information marketing world that have gained national attention. As the Director of Marketing for GKIC , Darcy has taught thousands of business owners her step-by-step strategies for creating their own success and obtaining more time and more profits. howard stern americas got talent china aircraft carrier barbara walters most fascinating person 2011 golden globe nominations los angeles clippers los angeles clippers charlize theron
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